“Monolytics has significantly reduced data collection time, and hypothesis testing now takes just a few days. An excellent solution for fast and effective analysis of your users and their needs.”
Case Study
From 64 to 86: How 999.md Boosted Customer Satisfaction Using Targeted Surveys
Moldova’s largest marketplace (4 mln MAU based on similarweb.com) transformed user feedback into measurable product improvements.
About the client
999.md is Moldova’s largest marketplace (6 million MAU), connecting buyers and sellers for convenient exchange of goods and services since the 2000s. With a customer-first approach, they actively use analytics and surveys to understand audience needs. For 999.md, these are not just tools. They are essential inputs for service improvement and market relevance.
Challenge
999.md needed precise user feedback at specific interaction moments to improve their marketplace experience, but the tools they had either lacked targeted triggering or required expensive custom development.
Solution
How did they find a solution?
“The integrated pop-up works great. What’s especially important is that with Monolytics, you can precisely target specific events, add them through Google Tag Manager, and quickly ask the questions you’re interested in based on certain user actions. It’s really cool that you can catch the user right at the moment they’re interacting with the service.”
Before Monolytics, 999.md had been conducting surveys for years but struggled with tooling limits. They initially used Hotjar, which could not trigger surveys at specific user interaction points like deleting a listing or abandoning checkout. They explored several tools and even attempted an in-house build, but still could not reach the flexibility they needed.
Monolytics gave them event-based targeting, GTM-friendly implementation, and survey flows that matched real product decision points.
Learn from their experience: do not rebuild the stack if the right workflow already exists.
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What tasks does Monolytics help solve with surveys?
Understanding the Audience and their User Experience
“What do Monolytics surveys help us with overall? First and foremost, it’s about understanding our users—who they are and what they do.”
Surveys help companies learn more about their users, their behavior, and their needs, leading to improved services and better alignment with customer expectations.
“The main role, of course, is to improve the service based on data. We can identify weak points in our processes, in how users interact with the platform, and spot specific gaps. This helps us make informed management decisions.”
Hypothesis Testing
“If we have ideas, we can confirm or refute them in the shortest time possible through surveys—without involving the development team.”
Targeted surveys provide quick feedback and automatic AI reports, helping the team make objective decisions.
Monitoring Customer Satisfaction
“Additionally, this helps us gather feedback to measure the overall ‘temperature’ of the site, which is extremely important to us.”
Feedback allows companies to measure user satisfaction levels such as CSI or NPS and respond quickly to potential issues.
Advantages
What are the advantages of Monolytics for 999.md?
Speed of getting responses
“The tool helps tremendously because its major advantage is that it converts quickly.”
The popup that appears after specific user actions allows for instant feedback collection and significantly higher survey interaction.
Audience Segmentation
“There are excellent tools, particularly audience settings, where you can target users by different tariffs. This is very convenient.”
Monolytics helps target surveys precisely instead of bothering all visitors, including custom user parameters specific to the project.
Flexible targeting using regular expressions
“It’s great that there’s the ability to set conditions using regular expressions.”
Teams can create precise page-level conditions with regex and trigger research where product decisions need the highest signal.
Interactive and attractive survey formats
“We use your wonderful scales. I adore this scale with the little man and pictures. It looks very cute. I think it simply attracts attention.”
Diverse question formats and reactions help find the right approach for every audience segment.
Examples
Examples of Monolytics usage at 999.md
Example 1
Optimizing Ad Submission Time
Task: Reduce the time needed to publish a car sale listing.
Survey idea: Offer users pre-filling forms using a VIN code.
Result: The survey showed that 80% of users positively rated this feature. This confirmed the necessity of implementing it and simplified the path to submitting a listing.
Example 2
Prioritizing Filters on the Ad Search Page
Task: Determine which filters are most useful for users.
Survey idea: Conduct a survey about the most important filters in each category among website visitors.
Result: Based on the data received, the team added new filters and prioritised existing ones, which increased customer satisfaction from 64 to 86 CSI points.
Example 3
Redesign of the Homepage
Task: Change the design of the homepage after removing a feature that was not producing results.
Survey idea: Conduct a survey among users regarding the desired appearance of the page.
Result: Returning a feed with the latest listings significantly increased the number of interactions.
Results
Product improvements backed by direct feedback
CSI score improved from 64 to 86 points
80% of users approved the VIN-code auto-fill feature
Redesigned homepage with optimized search filters based on direct feedback
Hypothesis testing time reduced from weeks to days
“We plan to continue our partnership with Monolytics. The tool has significantly reduced our data collection time, and hypothesis testing now takes only a few days.”
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